65 Wines

AI-powered wine discovery platform built on 40 years of sommelier expertise - bringing personalized wine curation to everyday consumers through their proprietary AI engine, Alfred.

I designed the end-to-end UX/UI for the website, translating a complex, data-driven product into an intuitive and elegant digital experience.

The challenge was making AI-powered personalization feel warm and approachable, while clearly communicating the brand's unique positioning at the intersection of heritage craftsmanship and cutting-edge technology.