STIG
Services
Client
STIG by VGOD
Location
Shenzhen, China; LA, USA
Year
2019-2020
Overview
STIG is a globally recognized leader in the vaping industry - widely credited as one of the first brands to bring the disposable pod device to market at scale.
During my time I contributed across packaging, marketing, brand identity, 3D visualization, and trade exhibition design. Working in-house at a fast-moving consumer brand in a category driven by shelf presence and visual differentiation.
packaging
STIG's product line demanded packaging that balanced regulatory requirements with bold consumer appeal across a wide flavor range.
I designed and executed packaging across multiple SKUs, ensuring visual consistency while creating enough differentiation between variants to drive clarity at retail. Each design had to read clearly at small scale, communicate flavor personality, and hold its own in a competitive, heavily saturated shelf environment.
Social Ads
To support product launches and ongoing social media presence, were created digital marketing assets adapted for web and print - including banners, promotional postcards, and digital ad content. Each asset was designed to align with STIG's visual language while speaking to different consumer touchpoints and platform formats.
retail displays
Retail display design for STIG required translating brand identity into three-dimensional physical environments - from countertop fixtures to larger in-store footprints.
I developed display concepts and produced 3D visualizations that allowed the team to evaluate layouts before production, reducing revisions and ensuring brand consistency from render to reality.
EXPO & TRADE SHOWS
Led the design and production of STIG's trade exhibition booths from concept through execution - developing booth layouts, 3D spatial visualizations, signage, and product displays.
Beyond the design work, managed supplier relationships and oversaw production timelines to ensure the final build matched the approved vision. The booths needed to function as both a brand statement and a sales environment, communicating STIG's market leadership to retail buyers and industry partners on the show floor.
